State of Modern Support Teams 2025
View the ReportWhat should I know about interactive demos in 2025?
Ungated: Top-performing demos continue to be ungated
- ~70% of the top 1% of interactive demos did not begin with a form gate
- Ungated demos have a 10% higher engagement rate than gated demos
Personalized: Customers are creating multiple demos via demo centers or branching to show different use cases, personas, or jobs to be done
- 3.75x increase in demo center usage compared to last year
- Demo centers were the most popular way the top 1% of website demos used demos on their website
Our Demo Arena has generated 1M in new Pipeline, $100K of that is closed-won. Demo-to-opp conversion is 3x more than isolated product pages on the website.
Our Demo Arena has generated 1M in new Pipeline, $100K of that is closed-won. Demo-to-opp conversion is 3x more than isolated product pages on the website.
Our Demo Arena has generated 1M in new Pipeline, $100K of that is closed-won. Demo-to-opp conversion is 3x more than isolated product pages on the website.
How do interactive demos compare to last year?
Note: The data in this section is based on a website scrape of 5k B2B websites and survey responses from 280 Navattic users.
