Blog
E-commerce Entrepreneur: How One Wedding DJ Started One of the Fastest Growing Businesses in Texas
Whenever we get a chance to talk to a customer here at Groove, we take it. So when Josh Pather of Photo Booth International dropped this line in a conversation with Erika from our support team… We knew we had to reach out. We thought we’d talk to Josh about Groove and maybe write up […]
How to Connect with Influencers and VIPs: The Exact Email Scripts I Use
Want to know how to connect with influencers and VIPs? Here are two word-for-word email scripts you can use in your outreach. “How did you connect with ____?” It’s a question that I get all the time. Whether it’s a VIP that we published an interview with, a publisher whose blog we guest posted on, […]
Business Networking: 5 Proven Strategies to Win in Business and in Life
Our best tips and tricks for using business networking to connect with VIPs. Learning how to network and build relationships with smart, successful people is one of the most valuable things I’ve done in my career. But I know that for many, it doesn’t come easily. It certainly didn’t come easily for me when I […]
5 Easy Growth Hacks You Can Implement Today Without a Developer
You don’t need dedicated resources or a team of engineers to execute growth hacks. Here are 5 you can implement on your own. I had been emailing back and forth with a reader. He asked me for advice about getting traffic, and I suggested he start a blog to attract readers. His immediate reaction was […]
How to Grow Your Business: 15 Steps We Actually Took Growing to $3.5M/Year
After seven years, 2,000+ customers, and growing from $0 to $290K+ in monthly revenue, I want to pull back the curtain on exactly what it takes to grow a business. Good, bad, and ugly. I almost shut the whole thing down. It was two years ago. Our business had stagnated. My head of marketing had […]
This Easy Customer Retention Strategy Increased Our Annual Subscribers by 10%
How we executed a super simple customer retention strategy to retain 10% more customers.
Our Marketing Style Guide Is Just 658 Words. We Love It. And You Can Steal It
You do not need a 50-page document for your marketing style guide. Ours is less than 1,000 words. I once spent three days locked in a room with three other writers arguing about style and grammar as we tried to develop rules for our style guide. Em dashes. En dashes. Bullet points. Oxford commas. It […]
Getting Rid of the Bullsh*t Performance Review: This 4 Step Checklist Saves Us 40+ Hours Each Quarter
How we eliminated awkward performance review meetings and improved team-wide productivity.
Google Data Studio Examples: These 5 Reports Save Me a Full Day of Work Every Month
KPI reports used to take me 2 hours a week to prepare. Now I do it in 5 minutes. These Google Data Studio examples will show you how. Not long ago, we had a manual, spreadsheet-based KPI reporting process. Every week, I would review numerous tabs across a couple of Google Sheets files, compile the […]