Blog
How To Use AI for Small Business Marketing
Feeling overwhelmed by all the buzz around AI? Not sure if and how it applies to your small business marketing campaigns? If so, you’re not alone. Many small business owners are concerned about the cost and practicality of implementing AI solutions. And there’s no one right answer for everyone. But AI can be a useful and low-cost […]
5 Steps for Creating a Customer Winback Campaign
Mark Cuban’s takeover of the Dallas Mavericks is one of the best examples of a successful winback campaign. The team was in dire straits, and Cuban understood that winning back customers was crucial to the team’s revival. So he took a bold, personal approach, setting up his desk in the sales office and directly calling […]
A Beginners’ Guide To Implementing PPC for Your Small Business
Are you tired of struggling to get consistent traffic and sales? Pay-Per-Click (PPC) campaigns put your business in front of relevant customers just as they’re looking to buy. However, many PPC ads are unsuccessful due to a lack of information or time investment (or both). That’s where this guide comes in. We’re going to equip […]
Email Marketing for Small Business: Your Guide To Boosting Sales & Engagement
Running a small business means always being busy. You need to market your business to survive, but you don’t have time to try every tactic and tool to see what works best. Email marketing is a popular strategy, and an intriguing one for a lot of reasons. But many small business owners struggle to make […]
7 Key Marketing Tips for Growing Your Small Business Online
Visibility is crucial in small business marketing. You’ll face established competitors that already have name recognition and plenty of financial resources. In that atmosphere, it can be difficult to stand out. This is why a clearly-defined marketing strategy is essential. If you’re a small business looking to expand, the right approach and techniques will help […]