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How To Conduct a Voice of the Customer Analysis
Running a small business is tough. You’re juggling a million things, from marketing, sales and product development to customer service. I bet sometimes it feels like there aren’t enough hours in the day. But amidst all the chaos, there’s one crucial element that often gets overlooked: Truly understanding your customers. That’s where Voice of the […]
5 Common SaaS Pain Points (And What To Do About Them)
So the other day, X (formerly known as Twitter) and YouTube were flooded with discussions about tech reviewer MKBHD’s new project – a wallpaper app called Panels. This product has been in the pipelines for a while. And I thought to myself: “Well, this is going to be an instant success.” Because MKBHD (Marques Brownlee) […]
How To Get Customers To Fill Out Surveys (10 Effective Strategies)
Surveys are a cost-effective way to gather a lot of useful information quickly. However, they’re not very helpful if no one responds! Figuring out how to get customers to fill out surveys is harder than ever, with so many other businesses making similar requests. Still, it’s worth the effort. Surveys provide rich insights into customer […]
How To Perform a Customer Churn Analysis (And Why You Should)
Struggling to understand why some of your customers stick around for years, but others vanish in the blink of an eye? Some customers will come and go. Often, business relationships are transitory or temporal, so churn is inevitable. However, it can be minimized, and a high churn rate often signals something wrong that requires immediate action. […]
How To Track the Customer Journey (And Use What You Learn!)
“Now more than ever we need to talk to each other, to listen to each other and understand how we see the world.” When he said that, Martin Scorsese was talking about the power of cinema as a cultural medium. But the truth behind his words applies just as well to customer support. Let’s say […]
7 Tips for Effective Small Business Branding
As a small business owner, you’re likely juggling a hundred tasks just to keep things running. Amid all that, competing with bigger companies can feel overwhelming. You might think you need a massive budget and lots of free time to create a brand that truly stands out. But the truth is that effective small business […]